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How to Find Your First Five Customers

Alex Salazar

Presenter: Alex Salazar, Partner of Neotribe Ventures
Topics: Fundamentals for Startups, Sales, Training
Posted: 10/1/2021


Nothing happens until someone sells something. In this session, Alex covers how to make the hardest sale, the first five, and what to do when you don’t have much of a product, you are unsure what customers want, and you are not ready to hire a salesperson.

Presenter Bio

Alex Salazar is the rare combination of founder, engineer, and early-stage go-to-market expert. Before becoming a venture capitalist, he was the founder-CEO of Stormpath (acquired by Okta), where he built an authentication API service for developers and grew a bottoms-up model that attracted thousands of developers every week. At Okta, as VP/GM of New Products, Alex introduced a new IT product and scaled it from zero to $9 million in sales in under four quarters. Alex holds a BS in Computer Science from Georgia Tech and an MBA from the Stanford Graduate School of Business. Alex loves any excuse to get in the water to surf the breaks in Capitola.

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