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Vision, Mission, & Values


Inspired and empowered innovators who change the world.


We partner with the UW community on their innovation journey, providing tools, connections, and acumen to transform ideas into economic and societal impact.


Innovation and creativity

The fundamental traits of the innovators we guide and support are also built into our DNA.

Integrity and trust

We hold ourselves to the highest professional and ethical standards and hold transparency and honesty as core values.

Collaborations and services

We believe in the value of partnerships and strive to continuously deliver the best possible service to our clients.

Community and societal impact

We derive motivation and enthusiasm from helping innovators make a positive change in our communities and in the world.

Diversity and empowerment

We believe in the power of diversity and weave it into all aspects of operations to help staff and innovators achieve their maximum potential.

Fun and joy

We derive happiness and fulfillment by working together to make a difference.