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The art of understanding customers

Ken Myer

Presenter: Ken Myer, Interim executive and UW lecturer, Ken Myer Leadership
Topics: Customer Discovery, Fundamentals for Startups, Training
Posted: 10/6/2023


Building your skills at finding and talking to potential customers is core to entrepreneurship. It’s also learnable and even fun, with the right mindset and toolkit. Ken Myer, an interim executive and advisor to businesses and nonprofits for 25+ years, will talk about this process and answer questions. Ken teaches leadership at UW’s Foster School of Business and, at CoMotion, advises UW researchers, students, staff, and CoMotion Labs startups on the commercialization process.

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