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Originally streamed Friday, January 15, 2021 from 12-1 pm, featured Lisa Fernow, founder of Fernow Consulting (https://fernowconsulting.com). This session addresses 13 strategic marketing imperatives every startup must get right to avoid losing time, money and market position, based on interviews with entrepreneurs, investors and subject matter experts and Lisa Fernow’s 20 years of experience helping startup CEOs. If you believe Marketing happens after you finalize your product, or that Marketing is confined to advertising, promotion and PR, you’ll benefit from attending. Bring your questions!