Marketing foundations: From positioning to pipeline

For early-stage startups, marketing can quickly become a long list of things you could be doing. In this interactive workshop, Sara Sonnen will help you focus on what matters most — from defining your ideal customer and sharpening your positioning to choosing the right channels, improving your website, and creating content that builds awareness and drives real conversations. Drawing on her experience working with startups and growth-stage companies, Sara will share practical examples and exercises to help you understand how these pieces work together — and leave you with a clearer sense of what to prioritize next.