Skip to content

Now Playing

How to kill your startup faster and find great business ideas!

Ken Horenstein

Presenter: Ken Horenstein, founder and general partner of Pack Ventures
Topics: Customer Discovery, Pre-launch, Training
Posted: 02/24/2023


Customer discovery is the core of validating any new business idea. In this session, we will get tactical about customer discovery. You will learn ways to do effective customer discovery, secure your first customers, and determine if you should continue pursuing your startup idea.

Presenter Bio

Ken Horenstein is founder and general partner of Pack Ventures. Pack invests in UW-related technology companies, primarily at the pre-seed and seed stages, investing in everything from consumer internet to deep tech.


Prior to Pack Ventures, Ken was a member of M12, Microsoft’s Venture Fund, where he led market development. He also spent time on the strategy and monetization team at He holds an MBA and finance degree from UW’s Foster School of Business.

Ken has been directly involved in 30+ early-stage startup investments over the past two years, and front row to hundreds of investments at various venture firms. He helps founders with early company strategy, fundraising, and go-to-market.

Watch Next