Wendy Werblin
Programs: I-Corps, Innovation Gap Fund
Industry experience
- Healthcare
- Pharmacy
- Medical Devices
- Software
- Nonprofit
Areas of expertise
- Customer discovery
- Ecosystem mapping
- Product strategy
- Positioning
- Business planning
- Go-to-market
- Storytelling
Background
Wendy Werblin is a B2B healthcare product leader and strategic systems thinker with a passion for solving customer problems with empathy. She is an expert in product discovery, go-to-market strategy, and product growth innovation with a 20+ year track record for understanding user needs and creating unique solutions that impact outcomes and drive top business metrics and speed to market. Her product superpower is in creating data-driven strategy, clearly defining high-impact roadmaps, and collaborating to execute go-to-market plans that drive growth. Currently, Wendy is serving as the first Director of Product at ScriptPro, a leading provider of pharmacy automation solutions, where she oversees product strategy, market and competitive analysis, business development, and product discovery.
Working with CoMotion
Mentor journey
I began mentoring with I-Corps in 2019 and more recently have enjoyed working with teams as part of Innovation Gap Fund. I love seeing teams learn and mature on their way from idea to business plan to creating an entrepreneurial venture.
Advice to innovators
There is likely no problem that can’t be solved by being curious, asking questions, and talking to potential customers!