Dave Flotree
Programs: Regional I-Corps, National I-Corps, Innovation Gap Fund, PEP
Industry experience
- Business systems (marketing, support, business process, healthcare, financial, legal, construction)
- Consumer (shopping, real estate, entertainment)
- Online education
- Electronics & networking
Areas of expertise
- Customer-centered design leadership
- Customer field research
- Customer work practice data synthesis and modeling
- Data-driven product visioning facilitation
- Product user co-design
Background
Dave has over 20 years of experience in customer-centered product strategy and design consulting. He has worked with new venture teams from start-ups to well-known Fortune 50 companies to plan and execute research and design projects for new products and services. Dave has helped teams navigate the “fuzzy front end” of innovation in their markets by introducing them to techniques for customer discovery, creating cross-market representations of their customers’ experiences, ideating new solutions inspired by customer data, and testing and iterating their offering with customers.
Working with CoMotion
Mentor journey
After years of helping innovators through the often challenging process of reorienting themselves from a product- or technology-centric perspective to a customer-centric one, I wanted to give back to the entrepreneurial community. As a graduate of UW what better way than to volunteer as a CoMotion mentor. Since 2022 I’ve had the opportunity to participate in the I-Corps program and Innovation Gap Fund, working with talented academics seeking a commercial path for their inventions, supported by the highly competent CoMotion staff. A true highlight has been meeting and getting to know fellow mentors, a veritable brain trust of business, industry, and startup experience wanting nothing more than to help founders bring their ideas to life.
Favorite project
I’ve had the opportunity to work on so many interesting projects through CoMotion, it’s hard to pick a favorite. What has made projects favorite for me is the potential impact they can have on people’s lives. For example: a new test to predict life-threatening preeclampsia in the 5% of pregnancies that suffer from this condition, a technology that helps prosthesis wearers avoid the pain of ill-fitting prosthetic devices, a device that can easily and inexpensively provide early detection of gastric cancer, an online tool to help emergency physicians more accurately diagnose chest pain. Working with the dedicated innovators on projects like these always reinforces my optimism that any problem can be solved.
Advice to innovators
My advice is something that innovators probably do not want to hear, as famously expressed in the words of entrepreneurship guru Steve Blank: “Get out of the building!” Get out of the lab and go out and talk to a lot of people—buyers, users, evaluators, influencers, and more—to discover if and how your innovation can turn into a viable business opportunity. Do this at the earliest stages while your innovation is still just a twinkle in your eye, to ensure that the time, money, and emotional attachment spent developing your offering represents something people really want and will buy.
On the lighter side
More about me
I enjoy hiking, reading, exploring scientific topics, attempting to perfect crafts from bagels to beermaking, and the generally easier pace of life that comes with retirement!