Using trademarks to protect your business identity

One of CoMotion’s core services for UW spinoffs is intellectual property advising, which may involve strategies like copyrights or trademarks to protect the identity and ideas your business is built on. In this talk, licensed attorney Katrina Brede shares insights into the trademark process for startups and how it can help you grow. The talk also includes a frank discussion of a DIY approach to IP protection rather than hiring an attorney and both horror and success stories from the field.