How to Get Investors to Really Listen to Your Pitch

When it comes to getting a crucial callback from a potential funder, an effective presentation goes a long way. In this talk, Ken Horenstein, founder and general partner of Pack Ventures; Elizabeth Cross Nichol, program and grant manager at Life Science Washington; and Elisa La Cava, principal at Trilogy Equity Partners shared insights on what they listen for when taking a pitch from a startup. UW and Microsoft alumnus Ken Horenstein invests in UW-affiliated projects; Elizabeth Cross Nichol is a former clinician and hospital administrator; and Elisa La Cava, formerly of Madrona, focuses on early-stage tech companies.