Researchers commonly think about their technologies in terms of, well, research. With CoMotion’s Idea To Plan Workshop, these UW innovators get to think more like a business person and reflect on what kind of commercialization path their work could take. A startup, after all, is a temporary organization in search of a repeatable, scalable business model, and this one-day intensive workshop is designed to help with this process through customer discovery and marketing exercises.
The day is broken down into four sessions led by mentors selected by our CoMotion Innovation Managers, experts in taking UW research from idea to impact. The most recent workshop, held in July, featured as speakers Angela Finney, a Seattle marketing consultant; Marie Gill, VP of marketing and business development at Modifi; and Ken Myer,a commercialization advisor and Foster School of Business Lecturer.