Kloa is a pre-seed software company in the UW CoMotion tech incubator. We are exploring a new digital platform to browse and discover lifestyle content on mobile. Kloa’s innovation is a new content format that bridges web and social media. The format invites browsing, but also lengthy immersion in individual posts. The Kloa platform is useful as a knowledge utility, but also for entertainment or diversion. Simultaneously, Kloa is pioneering a new way to communicate by text on mobile. The method uses a new selection interface and context-sensitive prediction. Broad selection keys make communication by text faster and easier on mobile.