CoMotion Blog

Meet a CoMotion Labs member: Fair Worlds

Written by Gretchen Musgrove / July 26, 2018

Curious about our startups?

Welcome to our blog series, ‘Meet a CoMotion Labs Member’. These posts offer a peek into the groundbreaking work CoMotion Labs startups do and why they do it here. Stay tuned for profiles on startups from each of our dedicated labs in IT, Life Sciences, and AR/VR.

Meet Fair Worlds!

Who: Nick Thompson, Lead XR Engineer and Todd Little, Lead XR Prototyper

Company: Fair Worlds – an immersive agency focused on creating augmented (AR) and virtual reality (VR) experiences for brands and organizations. They operate out of Seattle, Austin, and Los Angeles, using extended reality technologies (XR) like VR and AR to communicate all kinds of messages and stories, from orienting Whole Foods employees to new store features to helping legislators and lobbyists realize the impact of methane leaks on the environment.

What problem do you solve?

We solve the problem of limited attention by helping organizations communicate important messages in ways that captivate people immediately at a gut level. VR combines auditory, visual, spatial content into a single experience. This is what we mean by ‘immersive’.

VR allows people to absorb more complex information within a shorter period of time. The outcome of a fully immersive experience is a deeper link to your message in people’s minds.

Where: CoMotion Labs @ HQ – AR / VR / XR / Digital Storytelling

When: Joined CoMotion Labs in July 2017

Where are you in your startup journey?

We bootstrapped, following a small initial investment. Right now, we’re focused on getting our immersive experiences into the hands of more people. It’s a very powerful way to communicate, and is gaining traction with more and more clients. Two years ago, about five percent of business executives had heard of VR for corporate use. Today, we’d say 30% have been in a headset.

What’s the latest?

Recently we completed exciting projects for Whole Foods, Dell, and the Environmental Defense Fund (EDF).

EDF wanted to turn heads at the World Gas Conference 2018. The massive oil and gas event attracts corporate and government officials from all over the world, but this year EDF would be the lone NGO with a sponsored presence. In short, a tough crowd.

The objective: raise awareness of the risks faced by rising global methane emissions and promote the use of currently available leak-detection technology.

The solution: Fair Worlds created The Methane Ch4llenge VR Experience – an example of gamified education.

Armed with thermal detection tools, and with the help of a lovable robo-sidekick, players must find and fix a range of methane leaks invisible to the naked eye. It’s so much fun, you hardly even notice the looming specter of methane’s catastrophic effects on the environment. But that’s kind of the point.

Startup Advice:

Use VR to storyboard early in the development phase. It will save you tons of time as you prototype.

Why do you love CoMotion Labs?

 “It’s great to interact with different companies in similar fields. We share expertise and have valuable discussions about the future of VR.”

“The equipment! CoMotion Labs at HQ is outfitted with what we need to do our jobs.”

“People have your back here. For example, most members are happy to loan you a cord or even a computer without thinking twice! It’s a super supportive community. ”

Follow Fair Worlds on Twitter

Looking to create an immersive experience for your business or organization? Request a consultation:

Want in?

Apply to become a CoMotion Labs member.

About CoMotion Labs: CoMotion Labs, a self-sustaining membership-supported program of UW CoMotion, provides a multi-industry labs system hosting 90+ startups inside and outside the UW community. This incubator supports startups with learning programs, mentoring, networking, and space — in three locations across the UW Seattle campus and a virtual lab in Spokane — across a variety of industries including engineering, IT, life sciences, medical devices, clean tech, blockchain, AI and AR/VR.