I-Corps

On January 3rd, teams/solopreneurs will receive an introductory training on customer discover and the lean canvas mindset. Teams will be asked to find and interview at least three people in their ecosystem by January 9th at 11:59pm. Interview summaries will be submitted with the I-Corps teaching team. This challenge is meant to test your ability to commit the time necessary for the program, and leverage all resources at your disposal to reach potential customers. Teams who successfully complete this assignment...

Talking about your customer, their problem, and your value proposition to potential investors requires different skills from giving academic focused presentations. In this workshop we go over how to tell a compelling story and put what we learn into practice.

While you're learning how to validate the problem and developing your value proposition through customer interviews, you should also be engaging in conducting a thorough secondary research. Secondary research includes understanding the prior art, the market landscape, any regulatory considerations, and other topics. You'll learn how to use library resources to do extensive research on these areas.

ITHS will host a panel discussion specifically for the innovator with a translational health product. Innovators will learn about pathways to commercialization considerations specific to this industry.

Customer discovery is not the only step to a succesful business. Learn about the steps you may need to take after you've analzyed your customer discovery results. Learn about business plan, go-to-market strategy, and planning out your milestones.