CGF Application Process

CoMotion Commercialization Gap Funding (CGF) Program Application Process

  1. Disclose and Assign Technology
  2. Contact Your C4C Tech Manager to Apply to the CGF Program
  3. Submit a Letter of Intent (LOI)
  4. Obtain Customer Feedback
  5. Submit Pre-Proposal
  6. Screening Committee Review
  7. Submit Full Proposal
  8. Proposal Presentation & Review
  9. Kickoff Meeting

STEP 1. Disclose and Assign Technology

The technology under development must first be disclosed to the UW Center for Commercialization (C4C), with rights assigned to UW. The disclosure should be made as early as possible so that C4C staff have sufficient time to evaluate the disclosure, determine any obligations of underlying funding, and assess IP rights before the deadline.

STEP 2. Contact Your UW C4C Technology Manager to Apply to the CGF Program

After disclosure, communicate with your C4C Technology Manager to discuss what your project needs to move it toward commercialization. Team members will help you gather concrete market information, assess the competitive landscape, identify potential licensees and conduct a patent landscape analysis.

STEP 3. Submit a Letter of Intent (LOI)

Letters of Intent will be accepted until 5:00 pm, Friday, August 15, 2014. Please submit your LOI to

We are adopting much of Steve Blank’s concept of a lean startup for this CGF cycle. For help filling out the CGF Lean Canvas, please see the C4C YouTube channel: “Business Model Canvas” with Zachary Rozga. Additional information on how to create your lean canvas can be found here. 

STEP 4. Obtain Customer Feedback

We are looking for an understanding of the ecosystem surrounding your technology:

  • Who is the customer?
  • Who is the purchaser? Who is the end-user?
  • What thresholds or milestones would motivate the customer to change from their current practice to adopt your technology?
  • What is the minimal viable product that might serve as a market entry point? What is the initial customer base?

Teams will make direct contact with at least five potential customers during this step. Names, their affiliation, and specific feedback are required in the pre-proposal.

STEP 5. Submit Pre-proposal

The Pre-proposal includes: 

  1. In five sentences or fewer, and in layman’s terms, please describe the core innovation you created.
  2. What product are you working towards?
  3. How is the product unique? What advantages does it offer over the current offerings? How might a competitor seek to copy it?
  4. Which customers did you contact in Step 4? What was their feedback?
  5. How large is the addressable market?
  6. Describe where the technology is in its development. Do you have a prototype? Completed solution?
  7. What still needs to be done after this funding to get to license and to get to market? Why is CGF funding necessary to advance this technology towards Commercialization?
  8. Describe the current IP landscape. Are you aware of any potential conflicts with existing IP?
  9. Do you see this as a license to an existing company or as a new UW spin out? Why?
  10. If a spin out, what specific role (if any) would you want to play with the new company? Also, list the roles of anyone else participating in the company.

Please provide complete answers within the 4-page limit. (References are excluded from the page limit.)

Pre-proposals will be accepted until 5:00 pm, Friday, September 19, 2014. Please submit your pre-proposals to gapfund@uw.eduPre-proposals are reviewed internally for compliance with the guidelines and goals of the CGF program. Any pre-proposal not conforming to the specific instructions will be rejected, and applicants will be required to wait until the next cycle to resubmit. Unless the pre-proposal fails to comply with the rules above, all projects will advance to the Screening Committee Review.

STEP 6. Screening Committee Review

Each team is required to participate in a pitch review session. Two dates will be available to schedule your presentation (September 30 & October 1.) Please prepare a 10-minute pitch of your technology and the commercial opportunity. PIs must use the pitch template as a guide for preparing your presentation. You may prepare a single page handout to aid your presentation, but no slides will be allowed. 

The screening committee will use the pitch review session, in combination with your pre-proposal, to determine whether your team is ready to continue in the CGF process. Committee decisions will be sent via email within one week. Regardless of whether your proposal is accepted, the screening committee will provide constructive feedback.

STEP 7. Submit Full Proposal

CGF full proposals will be accepted only from teams invited to submit one. They are due on Friday, November 7, 2014, by 5pm. Please send them to to

Full proposals include:

  • CGF Application Form (CGF-1) for each PI, signed by the PI’s Dean and Chair
  • CGF Lean Canvas and revised pre-preposal (Based on feedback during the pitch review session, we encourage you to resubmit your pre-proposal with updated answers to the pre-proposal questions. If you do not choose to submit a revision, your original submission will be attached as part of your full proposal for the review committee’s reference.)
  • Executive Summary (1-3 pages)
    • Overview: Give a concise overview of what your innovation is and why reviewers should want to learn more.
    • Problem and Solution
      • Describe the solution that your innovation delivers and the value it offers to the customer. Focus on the business opportunity, as opposed to the technology.
    • Market
      • Describe minimal viable product.
      • Describe the targeted market.
      • Summarize customer feedback.
    • Competition & Differentiation
      • Who/what are the competitors in this space? What differentiates you from them?
      • How is the market fragmented?
    • Intellectual Property
    • Regulatory & Reimbursement (if applicable)
      • Include a plan with a clear path to clinical approval and payment.
    • Management Team
      • Briefly list team members.
      • Why are they the best possible team?
      • Identify key hires that could complete the team.
    • Technical Plan: With each milestone, include an argument for how it will add value.
      • Milestone 1 and associated activities
      • Milestone 2 and associated activities
      • Milestone 3 and associated activities
    • Needs/benefits of CGF support, including a plan to attract follow-on funding.

Proposal font must be 11 points or larger. Type density must be no more than 15 characters per inch. Type may be no more than six lines per inch. Use at least half-inch margins (top, bottom, left, and right). Fonts for figure legends must be nine points or larger, and figures must be legible. Any figures or tables must be included within the three-page limit. Any pages over the three-page limit will be removed and not considered. References, however, are excluded from the page limit supplemental material.

  • Supplemental materials (REQUIRED):
    • Measureable milestones and timeline for the project: Commercialization includes meeting goals in a timely manner. A brief progress report documenting the successful completion of each milestone will be required prior to releasing the money for the subsequent milestone.
    • Budget worksheet and budget justification: The technology development budget is limited to $40,000. Prepare your budget accordingly. An additional $10,000 will be available for a milestone related to developing a scalable business model, and will be determined through discussions with the New Ventures team.
    • Funding worksheet: Provide a comprehensive list of all previous and planned funding for this technology. Provide the funding source, the funding mechanism, the dates of funding (for proposed funding estimate the date you expect to receive the funding); all funded milestones; and indicate whether each milestone was achieved. (You may attach additional pages for the funding worksheet.)

STEP 8. Proposal Presentation & Review

If your project reaches the final selection stage, you will have the opportunity to present your proposal in person to the final review committee. Dates & times for the final review are: Tuesday, November 8, 2014, noon-5pm (Life Sciences). Wednesday, November 19, 2014, noon-5pm (Engineering). 

STEP 9. Kickoff Meeting

Prior to disbursement of funds, the PI will meet with the technology manager and a New Ventures representative to agree on the final, funded milestones.

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