For Researchers

What is Commercialization and How Does it Drive Impact?

Commercialization helps deliver the work of innovators like you into the right markets, giving you a chance at recognition, distribution, and utilization of your work to its full potential.

  • Here are the steps you’ll take to pursue the commercial impact of your innovation.

  • What are the real-world opportunities for our innovation?

Your work has resulted in an interesting breakthrough. You believe it could yield real benefits for someone or something — but how do you discover its best use?

  • What is “it” — the product or service?
  • Who exactly would use it, and why?
  • How would they get access to it?
  • How big an opportunity is this?

Your innovations are just one piece of a successful model for distribution. Before you move forward, you also have to identify your customer base and an appropriate prototype.

  • Whose help do we need to launch?
  • How do we identify our customer base?
  • At a minimum, what deliverables do our customers need from us?

You’ve considered the potential use for your innovation, but what pieces of it are you actually able to isolate, protect and deliver? That’s where intellectual property (IP) comes in.

As you prepare to share your idea with the world, you need to create a prototype that clearly shows its benefits.

  • What prototype or demonstration could impress our potential customers?
  • Which customers should we focus on first?

How do you know when you’re ready to distribute, and how does it happen?

  • Are initial customers signed up?
  • Is our product or service ready to deliver?
  • Do we have the team we need to launch?

Getting your innovation into the real world is an outstanding accomplishment, but you always need to keep an eye on the future —reaching more customers, additional releases or updates, and more.

  • How can we work toward broad adoption of our solution?
  • Will our customers need ongoing support?
  • Should we continue to build on this idea or head in a different direction?
Early Planning

We help with planning impact that aligns with your research goals.

Report your innovation

Disclosure launches a focused effort to prepare your innovation for broader impact.

Material transfers

Research groups in the life sciences often need to exchange cells, rodents, fluids. Here's how to do this -

Impact through training

Transforming ideas into engaging and targeted learning experiences.

Biological Materials

How to commercialize cell lines, vectors, mice, and other biological materials.


We provide facilities and mentoring to help you fabricate prototypes of your big ideas.

For UW Startups

Honing the business model, market research, team building, prototyping, pitching.

Which Path Forward?

What is the best path forward - an exclusive deal, wide nonexclusive distributions, training, a startup?

Keeping a Lab Notebook

Guide to keeping a lab notebook.

About IP

There are several ways to protect intellectual property. Which ones best suit your current opportunity?

Gap Funding

Find sources of funding to help you prepare your innovation for commercialization.

The Rules

The rules and policies around technology commercialization at the UW.


Find answers to some frequently asked questions we get at CoMotion.